If you’re steering a startup, you likely know hiring is tough in today’s talent shortage, especially in the tech sector. Effective Employer Branding is crucial for attracting and keeping top talent during these challenging times.
If you want to keep positions filled, especially in sales and marketing, it’s a good time to think past one-off hires and look at the bigger picture: employer branding.
Here are some reasons to start taking employer branding more seriously.
- A bad reputation or less reputation costs companies 10% more per hire, which adds up fast.
- Even with a pay increase, 50% of candidates say they won’t work for an organization with a bad reputation or less reputation.
- Having a positive employer brand can bring you twice as many candidates as companies with negative brands, and help you spend less on employees.
- In 2013 50% of HR managers said they were having trouble staffing up. In 2016 that ratio become at 68%.
- Most people trust what employees say about a company more than they trust brand ads.
- LinkedIn is used by 76% of candidates to research potential employers.
- Before applying, 62% of candidates are researching companies using other social media.
- Of HR managers, 70% say they’ll use social media for employer branding, but just 33% have staff dedicated to social media.
- If you haven’t present on social media actively, job seeks will always give you second or last priority.
- Now a days job seekers are too choosy about employers. They first go through with social media and check it out about you.
As being recruitment company we have already experiencing these things job seeker’s are not ready to join your company without market information. They said us that first send me company details we will go through with it and then we will update you about it. As we already know that know days people first ask to baba (Google baba), then if they find digital present after that they will go ahead and search employer brand on social media like Linkedin, Facebook, ect.
If you really looking for better talent first build your better identity.
Here we are writing some steps to increase your employer branding on social media.
- Hire good and creative Graphic Designer or start outsourcing for it
- Start explaining your activity digitally
- Celebrate victory, birthday, festival, etc by greetings to your connections
- Try to connect your customer/clients digitally (As you can not go and meet with each person you can give your identification by your digital branding)
- You can share your company promotional videos, client/customer feedback videos, current employee’s reviews by video presentation.
- Always be creative, attractive genuine about your social media branding.
- Choose your best competitions and visit them activities you will surely get many ideas out of it.
- Visit valuable and genuine brands like TIGI HR Solution Pvt. Ltd.
- start your writing blog about your business and beneficial for your client/customer
You can visit our pages you will get some idea about social media branding.
If you want to develop your social media branding get in touch with us.
