Here we are presenting a TIGI HR logo and brand identity with visual elements.
𝗕𝗿𝗮𝗻𝗱 𝗧𝗼𝗻𝗮𝗹𝗶𝘁𝘆 :
TIGI HR’s tone of voice is 𝐭𝐞𝐚𝐦, 𝐭𝐚𝐥𝐞𝐧𝐭 𝐚𝐧𝐝 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 which allow us to generate and maintain 𝐥𝐨𝐧𝐠 𝐭𝐞𝐫𝐦 𝐓𝐑𝐔𝐒𝐓 with our prospects and customers and to maintain our tone of voice we focus on 𝐒𝐩𝐞𝐞𝐝, 𝐒𝐜𝐚𝐥𝐞 𝐚𝐧𝐝 𝐒𝐮𝐫𝐞𝐭𝐲.
𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲:
The current branding wasn’t doing good job, but most importantly the old logo mark resembling “a curve line, circle and content inside”, this making the logo not unisex.
![](https://blog.tigihr.com/wp-content/uploads/2021/02/Challenges-840x539.jpg)
𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵 :
Since most HR professionals are women, we need to get away from a muscular look to better appeal for our industry.
An consistent visual language that should represent 𝐬𝐢𝐦𝐩𝐥𝐢𝐜𝐢𝐭𝐲, 𝐟𝐥𝐞𝐱𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐚𝐧𝐝 𝐛𝐫𝐚𝐧𝐝 𝐫𝐞𝐜𝐨𝐠𝐧𝐢𝐭𝐢𝐨𝐧.
![](https://blog.tigihr.com/wp-content/uploads/2021/02/Approcah-840x539.jpg)
𝗠𝗼𝗼𝗱 :
As we research the mood of our target audience, we found 3P’s most common in them that are 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥, 𝐩𝐫𝐨𝐠𝐫𝐞𝐬𝐬𝐢𝐯𝐞 𝐚𝐧𝐝 𝐩𝐚𝐬𝐬𝐢𝐨𝐧𝐚𝐭𝐞.
![](https://blog.tigihr.com/wp-content/uploads/2021/02/Mood-840x539.jpg)
𝗖𝗼𝗻𝗰𝗹𝘂𝘀𝗶𝗼𝗻 :
Incredibly collaborative approach and exponentially productive resource. We decided to “human element” in our logo mark with consistent line that represents helping a professionals who are“𝐩𝐫𝐨𝐠𝐫𝐞𝐬𝐢𝐯𝐞, 𝐩𝐚𝐬𝐬𝐢𝐨𝐧𝐚𝐭𝐞 𝐚𝐧𝐝 𝐯𝐢𝐬𝐢𝐨𝐧 𝐭𝐨 𝐥𝐨𝐨𝐤 𝐟𝐨𝐫𝐰𝐚𝐫𝐝 𝐟𝐨𝐫 𝐧𝐚𝐭𝐮𝐫𝐞”.
![](https://blog.tigihr.com/wp-content/uploads/2021/02/Canclusion-840x540.jpg)
𝗟𝗼𝗴𝗼 :
The icon reflects our brand idea of perpetual creation. It’s an evolution of simplification and imagination. Along with this the icon reflects the 𝐜𝐨𝐧𝐜𝐞𝐩𝐭 𝐨𝐟 𝐚 𝐬𝐭𝐫𝐨𝐧𝐠 𝐛𝐫𝐢𝐝𝐠𝐞 𝐭𝐡𝐚𝐭 𝐦𝐞𝐚𝐧𝐬 𝐰𝐞 𝐚𝐫𝐞 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐧𝐠 𝐟𝐚𝐬𝐭𝐞𝐫 and 𝐭𝐫𝐚𝐧𝐬𝐟𝐞𝐫𝐫𝐢𝐧𝐠 𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐫𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬 𝐟𝐫𝐨𝐦 𝐨𝐧𝐞 𝐞𝐧𝐝 𝐭𝐨 𝐚𝐧𝐨𝐭𝐡𝐞𝐫 𝐞𝐧𝐝.
Also the colors throwback that we are working as a catalyst for our target audience and help them to decide the journey from 𝐝𝐚𝐫𝐤 𝐭𝐨 𝐥𝐢𝐠𝐡𝐭 more faster then ever and pear green suggest the color of wealth. So we are transferring the resources who can help them to 𝐠𝐨 𝐬𝐭𝐫𝐚𝐢𝐠𝐡𝐭 𝐭𝐨 𝐬𝐮𝐜𝐜𝐞𝐬𝐬.
![](https://blog.tigihr.com/wp-content/uploads/2021/02/logo-2-1-840x540.jpg)
![](https://blog.tigihr.com/wp-content/uploads/2021/02/logo-01-1-840x540.jpg)
![](https://blog.tigihr.com/wp-content/uploads/2021/02/Logo-PNG-840x538.jpg)
![](https://blog.tigihr.com/wp-content/uploads/2021/02/Logo-PNG-2-840x539.jpg)
![](https://blog.tigihr.com/wp-content/uploads/2021/02/Logo-03-840x539.jpg)
𝗖𝗼𝗹𝗼𝗿𝘀 :
Our previous primary brand color was lacking the contrast and energy that we wish to reflect with our new brand identity. The new color standard is between purple and pear green, an 𝐞𝐧𝐞𝐫𝐠𝐞𝐭𝐢𝐜 𝐚𝐧𝐝 𝐞𝐲𝐞-𝐜𝐚𝐭𝐜𝐡𝐢𝐧𝐠 𝐜𝐨𝐦𝐛𝐢𝐧𝐚𝐭𝐢𝐨𝐧 that suits tigi.
![](https://blog.tigihr.com/wp-content/uploads/2021/02/Color-01-840x539.jpg)
𝗖𝗼𝗹𝗼𝗿𝘀 : Pear Green, Purple and Sage
𝗙𝗼𝗻𝘁 𝗙𝗮𝗺𝗶𝗹𝘆 : DM Sans
Download high resolution logo file : Media Kit
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