We are seeking a talented and motivated Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a passion for all things digital, a creative mindset, and a strong analytical approach to drive the success of our digital marketing campaigns. As a Digital Marketing Specialist, you will play a crucial role in developing, implementing, and optimizing our online marketing strategies to enhance brand awareness, engage our target audience, and drive measurable results.
Responsibilities of Digital Marketing Specialist:
- Develop and execute comprehensive digital marketing campaigns across various platforms, including but not limited to social media, search engines, email, and display advertising.
- Collaborate with cross-functional teams to create compelling and relevant content for online distribution, aligning with brand guidelines and business objectives.
- Manage and optimize pay-per-click (PPC) advertising campaigns, including keyword research, ad copywriting, bid management, and performance tracking.
- Utilize search engine optimization (SEO) techniques to improve organic search rankings and increase website visibility.
- Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of digital marketing efforts, making data-driven recommendations for optimization.
- Conduct market research to identify trends, insights, and competitive strategies, translating findings into actionable marketing tactics.
- Manage social media accounts and engage with followers, creating a consistent and engaging online presence.
- Plan and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis.
- Stay current with industry trends, emerging technologies, and digital marketing best practices, incorporating innovative strategies into the marketing mix.
- Collaborate with designers, content creators, and external partners to ensure the delivery of high-quality digital assets.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field. Relevant certifications (e.g., Google Ads, HubSpot, Facebook Blueprint) are a plus.
- Proven experience (X years) in digital marketing roles, demonstrating a track record of successful campaign management and results-driven strategies.
- Proficiency in digital marketing platforms, including Google Ads, Facebook Ads Manager, Google Analytics, and email marketing tools.
- Strong understanding of SEO principles and best practices for improving organic search rankings.
- Analytical mindset with the ability to interpret data and make data-driven decisions to optimize campaign performance.
- Excellent written and verbal communication skills, with a keen eye for detail and the ability to create compelling content.
- Creative thinking and the ability to generate innovative ideas to enhance digital marketing initiatives.
- Experience with graphic design tools (e.g., Adobe Creative Suite) is a plus but not required.
- Self-motivated, proactive, and able to work both independently and collaboratively in a fast-paced environment.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
- A passion for staying up-to-date with the latest digital marketing trends and technologies.
Benefits:
- Competitive salary and performance-based bonuses.
- Professional development opportunities and continued education support.
- Collaborative and vibrant work environment.
- Opportunity to make a significant impact on the company’s digital presence and growth.
If you are a results-oriented digital marketer with a flair for creativity and a knack for analytics, we encourage you to apply and be part of our innovative team. Join us in shaping the future of digital marketing strategies and making a meaningful impact on our brand’s success.
At TIGI HR, we are an equal opportunity employer that values diversity and is dedicated to fostering an inclusive environment for all employees.
Our services are available in all major cities including Bangalore, Pune, Mumbai, Gurgaon, Noida, Hyderabad, Ahmedabad, Kolkata, Chennai, Gandhinagar, Indore etc. We have also expanded our wings toward Australia and Canada too.
Also, we do have many jobs for Work From Home (WFH) and on a Remote basis as well.
Also, we are hiring Performance Marketer
