We are seeking a highly skilled and data-driven Performance Marketer to join our dynamic marketing team. The ideal candidate will have a proven track record of driving results through strategic planning, execution, and optimization of performance marketing campaigns. As a Performance Marketer, you will play a pivotal role in enhancing our brand’s online presence, increasing customer acquisition, and maximizing return on investment.
Key Responsibilities for Performance Marketer:
- Develop and execute comprehensive performance marketing strategies across various digital channels, including but not limited to paid search, paid social, display advertising, and affiliate marketing.
- Manage end-to-end campaign creation, from setting objectives and budget allocation to ad creatives, targeting, and landing page optimization.
- Analyze performance metrics and key performance indicators (KPIs) to evaluate campaign effectiveness and make data-driven decisions to optimize and improve results.
- Conduct thorough market research to identify trends, opportunities, and competitive insights, and apply these insights to campaign strategies.
- Collaborate cross-functionally with the design, content, and analytics teams to ensure seamless execution and alignment with overall marketing goals.
- Stay updated with the latest industry trends, tools, and best practices in performance marketing and incorporate them into our strategies.
- Test and iterate on various campaign elements such as ad copies, visuals, targeting parameters, and landing page designs to continually improve performance.
- Monitor and manage advertising budgets, adjusting allocations based on campaign performance and business objectives.
- Provide regular reports and presentations on campaign performance, highlighting achievements, challenges, and recommended actions for optimization.
- Identify opportunities to scale successful campaigns and explore new growth channels while maintaining a strong focus on ROI.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field. A relevant Master’s degree is a plus.
- Proven experience (2 years) in performance marketing, with a demonstrable track record of successfully managing and optimizing digital advertising campaigns.
- Proficiency in using performance marketing platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.
- Strong analytical mindset with the ability to interpret complex data and derive actionable insights.
- Experience with A/B testing, conversion rate optimization, and other optimization techniques.
- Excellent communication skills to effectively collaborate with cross-functional teams and present findings to both technical and non-technical stakeholders.
- Results-driven attitude with a focus on meeting and exceeding targets and KPIs.
- Creative thinking to develop innovative campaign strategies that resonate with the target audience.
- Familiarity with marketing analytics tools and platforms (Google Analytics, Data Studio, etc.).
- Understanding of SEO principles and their integration with performance marketing efforts.
- Certifications in relevant platforms (e.g., Google Ads, Facebook Blueprint) are a plus.
Benefits:
- Competitive salary and performance-based bonuses.
- Opportunity to work in a fast-paced and innovative environment.
- Professional development opportunities to stay at the forefront of performance marketing trends.
- Collaborative and inclusive company culture that values diverse perspectives.
Join our team and make a significant impact on our brand’s growth by driving effective performance marketing strategies. Apply now and be a part of our exciting journey towards achieving outstanding results.
At TIGI HR, we are an equal-opportunity employer that values diversity and is dedicated to fostering an inclusive environment for all employees.
Our services are available in all major cities including Bangalore, Pune, Mumbai, Gurgaon, Noida, Hyderabad, Ahmedabad, Kolkata, Chennai, Gandhinagar, Indore etc. We have also expanded our wings toward Australia and Canada too.
Also, we do have many jobs for Work From Home (WFH) and on a Remote basis as well.
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