We are seeking an experienced and dynamic Marketing Head to lead and drive our marketing initiatives across all channels. The ideal candidate will have a proven track record of developing and executing successful marketing strategies that enhance brand visibility, engage target audiences, and drive business growth. The Marketing Head will be responsible for overseeing a team of marketing professionals, collaborating with cross-functional teams, and driving innovation in our marketing campaigns.
Responsibilities for Marketing Head:
1. Strategy Development and Execution:
- Develop comprehensive marketing strategies aligned with the company’s goals and objectives.
- Identify market trends, customer insights, and competitive landscape to inform marketing strategies.
- Plan and execute integrated marketing campaigns across various channels, including digital, social media, traditional, and events.
- Monitor campaign performance and adjust strategies to achieve optimal results.
2. Team Leadership:
- Lead and manage a team of marketing professionals, including hiring, training, and performance management.
- Provide clear direction, goals, and expectations to the marketing team to ensure alignment with overall company objectives.
- Foster a collaborative and innovative team culture that encourages creativity and continuous learning.
3. Brand Management:
- Drive brand awareness and consistency across all marketing efforts.
- Ensure that all messaging and visuals align with the company’s brand identity and values.
- Oversee the development of marketing collateral, including graphics, content, and multimedia materials.
4. Digital Marketing:
- Develop and execute digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.
- Stay updated with digital marketing trends and technologies to optimize online presence and customer engagement.
5. Market Research and Analysis:
- Conduct market research to identify customer needs, preferences, and industry trends.
- Analyze marketing data and metrics to measure campaign effectiveness and identify areas for improvement.
- Make data-driven decisions and recommendations to enhance marketing strategies.
6. Cross-Functional Collaboration:
- Collaborate with sales, product, and other departments to align marketing efforts with overall business goals.
- Provide marketing insights to help shape product development, pricing strategies, and sales initiatives.
7. Budget Management:
- Develop and manage the marketing budget, allocating resources effectively to maximize ROI.
- Monitor expenditures and ensure adherence to budgetary constraints.
8. Performance Reporting:
- Generate regular reports on marketing campaign performance, presenting key insights and recommendations to senior management.
- Use metrics and analytics to demonstrate the impact of marketing efforts on business growth.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).
- Proven experience (2+ years) in marketing roles with increasing responsibilities, including leadership experience.
- Strong understanding of traditional and digital marketing strategies, tools, and techniques.
- Excellent leadership and team management skills.
- Strategic thinker with the ability to develop and execute marketing plans that align with business goals.
- Analytical mindset with proficiency in using data to drive decision-making.
- Exceptional communication, presentation, and interpersonal skills.
- Creative problem-solver with a passion for innovation.
- Proficiency in marketing software and tools.
Benefits:
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance plans.
- Professional development and training opportunities.
- Flexible work hours and remote work options.
- Fast-paced and collaborative work environment.
Join our team as the Marketing Head and play a pivotal role in shaping our brand’s growth and success. If you’re a strategic thinker with a passion for marketing innovation, we’d love to hear from you.
At TIGI HR, we are an equal opportunity employer that values diversity and is dedicated to fostering an inclusive environment for all employees.
Our services are available in all major cities including Bangalore, Pune, Mumbai, Gurgaon, Noida, Hyderabad, Ahmedabad, Kolkata, Chennai, Gandhinagar, Indore etc. We have also expanded our wings toward Australia and Canada too.
Also, we do have many jobs for Work From Home (WFH) and on a Remote basis as well.
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