We are seeking a creative and results-driven Social Media Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a passion for all things social media, a deep understanding of various platforms, and a proven track record of crafting engaging content that drives brand awareness, engagement, and conversions. As a Social Media Marketing Specialist, you will play a pivotal role in developing and executing social media strategies to achieve our company’s marketing goals.
Key Responsibilities for Social Media Marketing Specialist:
- Develop and implement comprehensive social media strategies aligned with the company’s marketing objectives and target audience.
- Create, curate, and manage engaging and high-quality content across various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Collaborate with the design team to create visually appealing graphics, videos, and other multimedia content that resonates with the target audience.
- Monitor and analyze social media performance metrics and leverage insights to refine strategies and optimize content for better engagement and conversions.
- Engage with followers, respond to comments, messages, and mentions in a timely and authentic manner, fostering a sense of community and building strong brand-customer relationships.
- Stay up-to-date with industry trends, platform updates, and emerging social media technologies to ensure our strategies remain cutting-edge and effective.
- Identify and leverage opportunities for influencer collaborations, partnerships, and user-generated content to amplify brand reach.
- Collaborate cross-functionally with other marketing team members, such as content writers and SEO specialists, to align social media efforts with broader marketing initiatives.
- Monitor and manage social media budgets, ensuring efficient allocation of resources to achieve maximum ROI.
- Stay informed about competitor activities and industry trends, providing recommendations for continuous improvement.
Qualifications:
- Bachelor’s degree in Marketing, Communication, Business, or a related field (or equivalent experience).
- Proven experience in social media marketing, with a strong portfolio showcasing successful campaigns and content creation.
- In-depth knowledge of major social media platforms, algorithms, and best practices.
- Proficiency in social media management tools and analytics platforms to track, analyze, and report on key performance indicators.
- Excellent written and verbal communication skills, with the ability to adapt tone and style to different platforms and audiences.
- Creative mindset with the ability to generate innovative ideas and turn them into compelling content.
- Strong organizational skills and attention to detail, capable of managing multiple tasks and projects simultaneously.
- Understanding of SEO and content marketing principles as they relate to social media.
- Familiarity with paid social advertising is a plus.
Benefits:
- Competitive salary and performance-based incentives.
- Opportunity to work in a collaborative and innovative environment.
- Professional growth and development opportunities.
- Access to cutting-edge tools and technologies to enhance your productivity and creativity.
- Supportive and inclusive company culture that values diversity.
If you are a passionate Social Media Marketing Specialist ready to make an impact and contribute to our company’s success, we encourage you to apply with your resume and a portfolio showcasing your relevant work.
At TIGI HR, we are an equal opportunity employer that values diversity and is dedicated to fostering an inclusive environment for all employees.
Our services are available in all major cities including Bangalore, Pune, Mumbai, Gurgaon, Noida, Hyderabad, Ahmedabad, Kolkata, Chennai, Gandhinagar, Indore etc. We have also expanded our wings toward Australia and Canada too.
Also, we do have many jobs for Work From Home (WFH) and on a Remote basis as well.
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